SWOT ANALYSIS
Oiet_facts

SWOT ANALYSIS

SWOT ANALYSIS OF DABUR

 

 

 

STRENGTHS
Century Old Company
Established Brand
Ayurvedic/ herbal Product line
Leader in Herbal Digestives where the product has 90% of the market share
Core knowledge of Ayurveda as competitive advantage
Strong Brand Image
Strong Distribution Network
Extensive Supply Chain
R & D – a key Strength

WEAKNESS
Seasonal Demand (like Chyawanprash in winter and Vatika not in winter)
Profitability is uneven across product line
Low Penetration (Chyawanprash)
Limited differentiation (Vatika)
Unbranded players account for 2/3rd of the total market (Vatika)

 

OPPORTUNITIES
Extend Vatika brand to new categories like Skin Care and body wash segments
Market Development
Export Opportunities
Innovation
Increasing income level of the middle class
Creating additional consumption pattern

 

THREATS
Existing Competition like Himami, Baidyanth and Zandu for Dabur Chyawanprash and Marico, Keo Karpin, HLL and Bajaj for Vatika Hair Oil)
New Entrants
Other fields of medicine- Allopathic and Homeopathic

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