RESEARCH METHODOLOGY ON DABUR
Oiet_facts

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY ON DABUR

 

 

Research Objectives
To study about the portfolio of “Dabur India Limited”.
To understand the image of the products in the eyes of the consumers.
To study the marketing strategy of “Dabur India Limited”.
To study the effectiveness of marketing strategy Of “Dabur India Limited”.

Product categories under study
PERSONAL CARE: HAIR OIL

Research Design
Research design selected for this project is Descriptive.

Data collection Method
(Primary Data Collection Method)

Survey method was used for primary data collection
We used questionnaire as an instrument for survey method
Structured questionnaire

Type of questionnaire: Open ended and closed ended

Secondary Data Collection method
Reference books
Internet

Leave a Reply

Your email address will not be published. Required fields are marked *