RESEARCH METHODOLOGY ON DABUR
To study about the portfolio of “Dabur India Limited”.
To understand the image of the products in the eyes of the consumers.
To study the marketing strategy of “Dabur India Limited”.
To study the effectiveness of marketing strategy Of “Dabur India Limited”.
Product categories under study
PERSONAL CARE: HAIR OIL
Research design selected for this project is Descriptive.
Data collection Method
(Primary Data Collection Method)
Survey method was used for primary data collection
We used questionnaire as an instrument for survey method
Type of questionnaire: Open ended and closed ended
Secondary Data Collection method