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SWOT ANALYSIS OF DABUR       STRENGTHS Century Old Company Established Brand Ayurvedic/ herbal Product line Leader in Herbal Digestives where the product has 90% of the market share Core knowledge of Ayurveda as competitive advantage Strong Brand Image Strong Distribution Network Extensive Supply Chain R & D – a key Strength WEAKNESS Seasonal Demand (like Chyawanprash in winter and Vatika not in winter) Profitability is uneven across product line Low Penetration (Chyawanprash) Limited differentiation (Vatika) Unbranded players account

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AWARDS AND ACHIEVEMENTS OF DABUR     Dabur ranked 182 in the ET-500 list Of India Inc’s Heroes Dabur ranked 7th Most Respected Company in the Fast Moving Consumer Goods space in India Dabur ranked among Top 10 Best Companies to Work For in the Consumer Goods and Durables sector Dabur ranked 45 among Most Trusted Brands In India, according to Brand Trust Report, India Study, 2011 The Burman family, promoters of Dabur, ranked 20th in Forbes’ ‘The 100 Richest Indians’ list Dabur listed

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CHANNELS OF DISTRIBUTION OF DABUR A channel of distribution refers to the path taken by the goods in their movement to the customers. Dabur’s distribution network is recognized as one of its key strengths. Its focus is not only to enable easy access to our brands, but also to touch consumers with a three-way convergence – of product availability, brand communication, and higher levels of brand experience. A Diagram explaining the channels of Distribution is given below   Manufacturing Plant

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PRICE   Price is normally expressed in monetary terms. It is worth of a product or service in monetary terms. Price is the value which a buyer passes on to the seller in lieu of the product or service provided. Price is a crucial determinant of the fact whether the exchange between the buyer and seller should materialize or not. While pricing the products three main factors should be kept in mind -: Cost Competition Consumer Demand Pricing Strategies of

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LABELLING AND PACKAGING   Dabur – a leading FMCG brand in India – also owns Dabur Coolers, an innovative fruit cocktail brand. Quicksand was commissioned to redesign the Tetrapak for the Coolers portfolio of beverages for a limited-time only scheme. Quicksand undertook the development of the packaging graphics, including the photo shoot, and also prepared a 5 sec tag-on for television. Packaging Recycling Dabur has always been at the forefront of industry initiatives when it comes to environmental concern. Taking

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MARKETING STRATEGY Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis, strategy development, and implementation activities in: “Developing a vision about the market(s) of interest to the organization, selecting market target strategies, setting objectives, and developing, implementing, and managing the marketing program positioning strategies designed to meet the value requirements of the customers in each market target”.

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HISTORY OF DABUR   Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status in the industry. The Company has come a long way in popularising and making easily available a whole range of products based on the traditional science of Ayurveda.     MILESTONE   1884 – Established by Dr. S K Burman at Kolkata 1896 – First production unit established at Garhia 1919 – First R&D unit established

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About the Dabur Company Company Profile Type – Public (NSE, BSE) Founded – 1884 Headquarters – Ghaziabad Key people – V. C. Burman Business  Dabur’s product range encompasses health care, personal care, ayurvedic specialties and food segments. Brands Well-known brands include Amla, Chyawanprash, Hajmola, Lal Dantmanjan, Nature Care and Pudin Hara. Location Dabur has been marketing its products in more than 50 countries all over the world. The company has offices and representatives in Europe, America and Africa. Manufacturing facilities

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Introduction to Dabur   “Dabur is derived from the word ‘Da’ for ‘Daktar’ or ‘Doctor’ and ‘bur’ from Burman.” Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of about (over Rs 8,543.13 Crore) & Market Capitalization of over (over Rs 49806.41 Crore). Building on a legacy of quality and experience of over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India is also a world leader in Ayurveda

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